Direct marketing fear

Let me state this upfront – I am no direct marketing expert. But it is such an important topic that I feel the need to share the little that I know with my clients. The below is mostly relevant for direct mail – good old letters through a post box. While...

How to write an effective sales letter

Not sure about you but I hope to find one of these leaflets in my letterbox everytime I come home! Simple and irresistible Sales letters can be very powerful if written well and bring you significant increase in sales when used as part of well targeted direct mail...